About us

Essential Baby is the Australia¡¯s largest online parenting community

Founded in 1999, we've been helping Australian mothers for than 17 years.

Essential Baby's one million parents across social media and our unique forums provide each other with friendship, support and advice as they experience the journey of motherhood.

As part of Australia's most respected media organisation, Fairfax Media, Essential Baby provides topical articles and information related to all aspects of parenting and stages of development for babies and toddlers, with a focus on quality, accuracy and authenticity.

Visit our sister site, Essential Kids, for advice and inspiration for parents of pre-schoolers to teenagers.

Essential Baby Editorial Team

Genevieve Quigley

Genevieve Quigley ¨C Head of Parenting

Genevieve Quigley has 18 years of media experience and has held an editor position at numerous titles both here and in the UK. With 12 years experience in the parenting category and as a mother of two children and one furbaby, she brings her experience - in work and life - to the Essential Baby and Essential Kids websites.

Melanie Mahoney

Melanie Mahoney ¨C Deputy Editor, Essential Baby

Melanie has more than 10 years of experience working in parenting media, and has been with Essential Baby since early 2012.

A journalist and editor, she loves connecting with readers on social media and through Essential Baby¡¯s popular Facebook page. In her spare time she daydreams about Pinterest projects she will never even begin to attempt while tuning in to terrible reality TV shows she can't help but watch.

Letitia Rowlands

Letitia Rowlands ¨C News Editor

Letitia is a journalist with more than 20 years experience writing and editing for newspapers, magazines and news websites. During her career she hascovered everything from general news, to police rounds and courts. Since joining Essential Baby two years ago, Letitia has focused on bringing our readers all the most important parenting news and views.

Letitia lives in Sydney with her husband and two young sons and, despite her best efforts, is yet to find a fool proof way of dodging stray pieces of Lego underfoot in the middle of the night.

Marion Turner

Marion Turner - Producer

Marion has worked with the team on Essential Baby and Essential Kids websites for over 6 years and is responsible for creating many of the awesome galleries, and craft ideas you find on Essential Baby & Essential Kids. She is a mum to 2 boys and goes a little overboard with preparing their birthday parties with the help of Pinterest.

Advertising on Essential Baby

In order to maintain the Essential Baby website, including our popular Forums, Essential Baby must display revenue-generating advertisements across the site. We do our best to ensure these advertisements are relevant to the content beside which they appear.

Advertise with us? Find out how here.