Dad sports bright crochet crop tops to support daughter's busines
By Georgia Weir|
He's not like regular dads, he's a cool dad.?
The Beaver family have brought delighted TikTok viewers wholesome family content, genius marketing and eye-catching fashion all rolled into one.
Emily Beaver started a TikTok to document her colourful crochet business back at the beginning of 2021.
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However, it wasn't just Beaver's prowess with a needle that caught viewers' attention. When Beaver's mum Amy wore one of Emily's designs, the TikTok views spiked from 3000 views to over 100,000.
Views spiked again when Emily's dad Jeff also started appearing in videos sporting colourful, crocheted crop tops.?
Pretty soon, Emily's parents became the unexpected stars of her crochet brand, LoveBeav with videos averaging several hundred thousand views.
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The supportive dad can be seen dancing, twirling and embracing silliness across Tiktok and Instagram all whilst sporting eye-catching looks from Emily's line.
"My dad has never been afraid to look silly, especially if he's having fun doing it, so there was never any hesitation on his part," Emily told Good Morning America in an interview.
"The most important thing for me and my parents is that we are spending quality time laughing and enjoying what we are doing," she added.
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Just as Emily's parents love being involved in the TikTok shenanigans, viewers also love the family's wackiness.
"I love when dads do things just because their kids ask them to," one user wrote under a video of the Beaver's.
"Looks to me like you've hit the jackpot when it came to parents," said another.?
Thanks to Emily's parent's viral marketing strategy, Emily has been able to quit her day job and focus solely on her crochet creations.
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