Prince Harry and Meghan announce new career move as Spotify reveals big losses
By Natalie Oliveri|
T?he Duke and Duchess of Sussex have announced their support towards a new report calling for advertisers to "break the gender binary" by showing women mowing the lawn and men doing the cooking.?
Prince Harry and Meghan are now backing the US charity Equimundo, which is working to reduce the care-giving equality gap through their biennial State of the World's Fathers report.
It's the couple's first major announcement after their contract with Spotify was terminated in June.
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Prince Harry and Meghan's Archewell Foundation charity is now supporting Equimundo's findings, after nearly 12,000 people in 17 countries were surveyed about who does the care giving in households.?
"Media should break down gender stereotypes and show men doing cooking and cleaning and women doing tasks like mowing the lawn or fixing the sink," the 91-page document says.
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The research aims to "break the gender binary in childhood" by encouraging men and fathers to do their share of the care work and for boys to be taught to do the same.
In a statement on Archewell, Prince Harry and Meghan said they were "proud to have supported this report, as well as Equimundo's continued work to promote gender equality around the globe".
They added that it "emphasises the need for media representation that normalises men's care-giving roles".?
Equimondo, a Washington-based charity, says it's working to achieve "gender equality and social justice by transforming intergenerational patterns of harm and promoting patterns of care among boys and men".?
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The announcement from Prince Harry and Meghan comes as Spotify has revealed it has taken a ?34 million (approx. $64 million) hit on podcasts after dumping a number of high-profile deals.
The losses comes after "write offs and contract termination" costs "in connection with rationalising our podcast content portfolio".?
The streaming platform and Harry and Meghan's Archewell Audio agreed to mutually terminate a $US20 million (approx. $30 million) deal they signed in 2020.?
The couple had been criticised for failing to produce enough content, releasing just one full series with Spotify จC Meghan's Archetypes podcast.
That was cancelled after just one season.
Daniel Ek, Spotify's chief executive, said the company was "stepping out of some deals and relationships that haven't worked out" and admitted that in some cases "we overpaid relative to what we should have done".?
This week, the company announced the price of its premium subscriber package would be ?increased from September, now costing users $13 per month.?
?Last month, Spotify laid off 200 staff in its podcast division along with cancelling six true crime podcasts.?
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