Natalia Cooper¡¯s royal connection with Harry and Meghan

Everyone has royal baby fever at the moment, and even Today show reporter Natalia Cooper can't resist celebrating baby Archie's arrival with her own bub.

She welcomed her own little bundle of joy at the start of the year, giving birth to healthy baby Ezra on January 28.

Taking to Instagram yesterday, Cooper got little Ezra in on the royal baby buzz, sharing an adorable collection of photos of him giggling while wrapped up in a shawl.

"To celebrate the birth of the royal baby, we pulled out our very own @ghhurt shawl," she captioned the sweet snaps.

"The same type of shawl that little Archie was wrapped in!"

While covering Prince Harry and Meghan Markle's royal wedding in May of last year, Cooper visited the Nottingham workshop where the G H Hurt & Son shawls are made, picking up one for little Ezra while she was there.

LISTEN: Tune in to the latest bonus episode of 9Honey's royal podcast, The Windsors.

The brand has a long history with the royal family and are practically considered official royal swaddlers, having produced blankets for every royal baby since Prince Charles, who was born in 1948.

Each of Prince William and Kate Middleton's children made their debuts in G H Hurt & Son shawls, as did William and Harry when they were born.

Meghan and Harry chose the Leaves and Flowers baby shawl in white merino wool, which retails for a cool $195 online and also comes in blue or pink.

While Natalia snapped up a different style for baby Ezra, it's safe to say that he and baby Archie will be snug as anything in the cosy little shawls.